A business consultant is a professional specialized in analysis and advice to help companies solve specific problems, improve their performance, and achieve their goals.
A business consultant can help a startup get off to a good start by conducting a thorough market analysis to identify opportunities and threats, performing a financial analysis to ensure the viability of the project, and proposing effective marketing strategies to stand out from the competition.
Competitive analysis allows a company to better understand the market it operates in, identify the strengths and weaknesses of its competitors, and implement strategies to differentiate itself and attract more customers.
Digital marketing analysis involves studying online consumer behavior, analyzing the performance of digital advertising campaigns, measuring the return on investment of marketing actions, and making recommendations to optimize a company's online presence.